Director of eCommerce & DTC

Position: Director of eCommerce & DTC
Salary: $100,000-150,000
Benefits: Free Medical Insurance, Vision, PTO, Birthday Bonus, Discretionary Bonus potential, free snacks & drinks, etc.
Location: Ada, MI (Onsite)

We are seeking a full-time, permanent Director of eCommerce & DTC to join a growing team & company! Here are a few reasons why you should apply:

• Voted as an Inc 500 Fastest Growing Companies
• Fun culture, work hard / play hard
• Direct access to leadership team
• Opportunity to own eCommerce, digital marketing, DTC
• Great location in Ada, MI in a fully remodeled office - ping pong, pin ball, onsite gym, free snacks / drinks, etc.

Responsibilities of the Director of eCommerce & DTC:

• Own and manager PPC strategy across Meta, Google, Tiktok Ads, Amazon Ads, or other platforms
• Oversee and guide organic social strategy across TikTok, Instagram, YouTube, and others
• Plan, launch, test, and scale campaigns
• Manage and optimize six and seven-figure monthly ad budgets
• Continuously improve ROAS, CPC, CAC, LTV, and contribution margin
• Own end-to-end creative strategy for all paid and organic media
• Direct & produce short form video ads, static & motion graphics, product demos - Working hands-on with videography, lighting, framing, audio, editing, and pacing
• Build creative testing systems (hooks, angles, formats, CTAs)
• Design, build, or heavily influence high-converting landing pages
• Collaborate with development and design teams
• Own full-funnel conversion optimization
• Own performance tracking and reporting across all platforms - build dashboards & reporting

Preferred Experience of the Director of eCommerce & DTC:

• 10+ years of hands-on PPC (Pay-per-click) experience (not agency oversight only)
• Proven track record scaling DTC or performance-driven brands with case studies and examples
• Deep expertise in Meta Ads, Google Ads (Search, Display, YouTube, Performance Max), TikTok Ads
• Strong understanding of direct-response marketing principles
• Advanced experience with creative testing frameworks
• HTML knowledge & experience
• Hands-on videography and video editing experience
• Strong landing page and funnel optimization background
• Comfortable managing large budgets and making high-stakes decisions
• Highly analytical with strong business intuition, experience with Google Analytics (GA4)
• Self-directed, fast-moving, and accountable
• Bachelor's degree or higher in marketing/advertising

Bonus Experience of the Director of eCommerce & DTC:

• Experience in consumer electronics, communications, or hardware products
• Experience working with founder-led brands
• UGC creator management experience
• CRO tools (Hyros, etc.)
• Experience building internal creative teams
• Experience scaling products into retail or omnichannel environments

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